Heather MacArthur founded On Purpose Learning Programs in 2006 on a simple but countercultural belief: that real leadership development does not start with tools, frameworks or training programs. It starts with people, individually and collectively, deciding to lead differently.

After serving in the US Air Force and NSA, and leading global learning organizations at The Walt Disney Company and Princess Cruises, Heather saw the same pattern everywhere. Organizations would invest in training, deploy new tools and launch initiative after initiative. But after the initial fanfare, nothing actually changed for them. The problem wasn't the content. It was the absence of genuine commitment from the people expected to carry it.

That insight shapes everything OPLP builds. Every program is designed to create that commitment first within individuals, the teams and the organization, before layering in the practical skills and tools needed to execute. Because "lasting change does not come from adding change on top of existing behavior. It comes from transforming the mindset underneath it."

Enterprise Leadership Training Multi-level cohort-based programs covering leadership principles, communication, performance management, emotional intelligence and culture development. Can be delivered for entire organizations — field staff through executive levels.

• Supervisor Development — Shifting G.E.A.R.S.® Proprietary cohort program — Growth, Execution, Accountability, Resilience, Strategy — designed for frontline and field supervisors. ECQ-aligned and immediately applicable on the job. Provides the foundational best practices for all people managers.
• Senior Leader Development — Taking the L.E.A.D.® Proprietary cohort program — Lead, Execute, Assess, Develop, Support — for mid-level to senior leaders. Focuses on strategic leadership, organizational alignment, and developing the next tier of leaders. Evolves tactical managers to strategic, high-level leaders.

Executive & Professional Coaching One-on-one and group coaching for senior leaders, mid-level managers and frontline leaders. Structured short or long-term engagement model with measurable behavioral outcomes.

Strategic Planning & Facilitation Facilitated strategic planning engagements including vision and values development, annual planning retreats, leadership team alignment sessions and multi-year roadmap development.

AI Integration & Organizational Transformation Change leadership and workforce readiness programs that help organizations successfully integrate AI tools into daily workflows, leadership practices and culture.

Certified Assessment-Based Interventions Certified delivery of DISC, CliftonStrengths, Birkman, Thomas-Kilmann, Fearless Scan (Psychological Safety), Hogan, ESCI and Positive Intelligence with integrated coaching and development planning.

E-Learning Design & Online Programs Custom asynchronous and blended learning programs on a proprietary Kajabi platform, with a varied catalogue and option to tailor content as needed.

Most organizations promote their best individual contributors into leadership roles and then wonder why performance stalls, teams disengage and culture erodes. We exist to close that gap.

On Purpose Learning Programs designs and delivers leadership development, executive coaching and organizational transformation programs that build leaders who get results. We have experience working at every level and across a wide variety of functions. We ensure every program is ECQ-aligned, grounded in real-world scenarios and built around your agency's specific culture, language and mission. Each program is specifically tailored vs. off-the-shelf, cookie-cutter content.

• Veteran-owned, woman-owned L&D firm with NSA Top Secret + Fortune 500 enterprise experience
• ECQ-aligned programs built for government agency culture and operational tempo
• Proprietary methodology backed by a published and researched content
• Certified in 8+ behavioral and leadership assessment tools including DISC, PQ (Positive Intelligence Coaching), Birkman, Hogan, ESCI (Emotional Intelligence), Fearless Scan (Psychological Safety), Linkage Executive Coach and CliftonStrengths
• Pre/post assessment frameworks provide measurable ROI documentation for every engagement
• Virtual, in-person and hybrid delivery options, minimizing geographic limitations