This is for you if...

• You’re mid‑career and thinking, “I can’t do this for 10 more years.”
• You’ve been laid off or reorganized and feel lost.
• You know you’re good at what you do, but aren't growing at the pace you want to.
• You’re tired of begging for promotions and want to sell your genius instead.
• You know it's time for a change in your career but you don't know what to do next.

What you walk away with...

• A written “Career on Purpose Blueprint” that clearly defines your next career chapter and how to build it.
• A refined career story you can use on your resume, LinkedIn and in interviews to engage the opportunities that align with your purpose.
• A simple networking and outreach plan that doesn’t feel gross but helps you connect with quality contacts in an authentic and human-centered way.
• Templates and guides to position your value with critical decision‑makers, whether it's a hiring manager or internal leadership.

How this program works...

• 5 on‑demand modules (40–60 min each) with guided exercises
• Downloadable workbooks and templates
• Optional upgrade: 1:1 coaching support for implementation
• Lifetime access and future updates

Why this content works...

• Built on the framework from the book Your Career on Purpose: Stop Begging for a Promotion, Start Selling Your Genius — Heather's practical, no-fluff approach draws from 20+ years in Learning & Development, executive coaching and organizational consulting.

• This isn't theory. It's a system that has helped people navigate layoffs, land promotions that were long overdue and make career pivots they thought were impossible.

• The program is designed so you can work through it alongside a full-time job or structure your days and job search efforts between jobs

• You will walk away with a tailored and actionable plan after every module, not just clarity about what you already knew.

This is NOT for you if...

• You don't want to do any work.
• You're not ready to invest the time and effort into your career success.
• You're looking for someone to figure out what you want for you.
• You don't want to do any self-reflection.
• You're looking for a quick-fix.

Meet Your Coach...

Heather MacArthur has spent 20+ years in the business of helping people figure out what they're actually good at — and then position themselves to get paid for it. As an L&D consultant, executive coach and organizational advisor, she's worked with everyone from mid-career professionals navigating a tough transition to senior leaders trying to get out of their own way.

She's helped people who were laid off and felt completely lost, people who had been passed over for the same promotion for years and people who were killing it at work but still dreading Monday morning. She's also the author of Your Career on Purpose: Stop Begging for a Promotion, Start Selling Your Genius — the same framework this program is built on.

Heather's approach is direct and practical. She doesn't do vague "unlock your potential" talk. She helps you get clear on what you want, build the story to back it up and take real steps to make it happen. This program is what she wishes had existed 20 years ago — for every person who was good at their job but had no roadmap for driving the career they actually wanted.

What have others said it's like to work with Heather MacArthur...

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